Stillpoint · Visual Direction

Four directions
for your new site.

Each of these is one expression of what you said you wanted — a site that feels like fine art in a serious home. Look at all four. Tell me what pulls you. Tell me what doesn't.

Prepared for: Dr. Shannon Hourigan From: Evan, at Stillpoint Date: April 2026
Before you scroll

What follows are four visual directions — each one a different structural and typographic personality for your site. Each direction comes with alternate color palettes you can tap to see it in a different light. Focus on which structure stops you, then play with the palettes to find the color mood that feels right.

Direction 1 · Of Four Color Field

The Rothko direction

After Mark Rothko, Agnes Martin, Brice Marden

Horizontal bands of warm, related neutrals stacked vertically. No representation, no decoration. The bands themselves carry the emotional weight. This is the kind of work that hangs in serious living rooms because it doesn’t compete with the room — it lets the room breathe around it.

For your site: color washes become section backgrounds. Serif headlines float over them. The visual restraint creates a contemplative quality — the design itself feels like an exhale.

Heading Canela
Body Untitled Sans
Palettes
Warm neutral
#F0E6D2
#E5D4B5
#C9A97E
#8B6F4E
#4A3829
Cool slate
#EDE9E3
#C4C0B8
#8E8A82
#56524C
#2C2926
Sage & earth
#EDE8E0
#C8CCBF
#7D8B72
#4A5A3E
#3A2E24

Tap any palette to preview this direction in a different color mood.

Direction 2 · Of Four Geometric Precision

The ordered direction

After Hilma af Klint, Sol LeWitt, Islamic geometric tradition

A single, intricate geometric mark used as a quiet anchor — not wallpaper, not pattern. The mark contains symmetry, order, and mathematical beauty. It echoes the kind of abstract pattern work you mentioned being drawn to: the tradition of art that is patterns rather than people.

For your site: a custom geometric mark sits near your name. Thin rule lines divide sections. The mark might appear once more, larger, as a section accent. Otherwise, the page is typography and whitespace. The pattern is restraint.

Heading GT Sectra
Body GT America
Palettes
Warm neutral
#EFE8DC
#D4C4B0
#A88860
#6B5842
#3A2819
Deep teal
#E8EDEB
#A8C4BD
#4A8B7F
#2D5F56
#1A3530
Charcoal & brass
#EDEAE6
#B5B0A8
#6B665E
#3D3935
#B5985A

Tap any palette to preview this direction in a different color mood.

SH

Your site will feature original brush marks created by hand in ink and digitized. This is a structural preview showing where gestural elements live and how they relate to the page.

Direction 3 · Of Four Ink & Gesture

The sumi-e direction

After Cy Twombly, Robert Motherwell, the sumi-e tradition

Single, intentional brush marks. Each stroke is a decision. Nothing decorative, nothing spare. This is the territory of modern abstract painting that lives in serious collections — deeply considered, completely confident, alive on the page in a way that digital design rarely manages.

For your site: custom hand-drawn brush marks become section accents. A single gestural element near your name. A small seal motif on the contact page. Everything else is typography on cream — the marks do all the visual work.

Heading Editorial New
Body Söhne
Palettes
Warm & red seal
#F6F1E6
#D8CFBE
#706860
#1A1612
#9C2D1F
Cool ink
#F0EDE8
#B8B4AD
#5C5854
#1A1918
#3D5A80
Earth & indigo
#F2EDE2
#D4C8B0
#8B7355
#2C2420
#2E3A5C

Tap any palette to preview this direction in a different color mood.

Architectural minimalism means the site itself is the composition. Proportion, negative space, and typography do the work. No decorative elements at all.

Direction 4 · Of Four Architectural Minimalism

The Pawson direction

After John Pawson, Axel Vervoordt, Vincent Van Duysen

No marks at all. No patterns, no gestures, no fields of color. Just proportion, negative space, and the careful relationship between one element and the next. This is the aesthetic of high architectural minimalism — the kind of restraint that costs more than ornament because every decision is visible.

For your site: generous space. Restrained typography. One or two thin rule lines per page. The site feels almost spare until you notice how carefully every element relates to every other. Nothing is decorative because nothing needs to be.

Heading Ivy Presto Display
Body Söhne Light
Palettes
Warm neutral
#F4F0E6
#E8E4DA
#C5BFA8
#8A8170
#3D3830
Pure cool
#EDEDEB
#D5D4D0
#A09E98
#5E5C58
#2A2928
Warm with forest
#F0ECE4
#D8D0C0
#7A8868
#4A573A
#2C2C2C

Tap any palette to preview this direction in a different color mood.

Stillpoint · What's Next

Now: tell me what you see.

You don't have to pick one. Just tell me what catches you and what doesn't. The right direction is usually the one you keep coming back to without meaning to.

Questions Worth Answering
  • Which one would you happily live with on a wall?
  • Which one would you immediately take down?
  • Is there one that feels close but not quite right?
  • Does any of them remind you of somewhere you’ve been?
  • Which one would your most discerning client respect most?
What Comes Next
  • Tell me which direction pulls you — and which palette felt right (or close to right)
  • I refine the palette based on your reactions
  • I start building the real site against the locked direction
  • You see a first real look in about two weeks
  • One round of revisions, then we ship
— Evan
Stillpoint I make therapists look as good online as they are in the room.