Stillpoint · Visual Direction

Four directions
for your new site.

Each of these is one expression of what you said you wanted — a site that feels like fine art in a serious home. Look at all four. Tell me what pulls you. Tell me what doesn't.

Prepared for: Dr. Shannon Hourigan From: Evan, at Stillpoint Date: April 2026
Before you scroll

What follows are four visual directions — each one a different structural and typographic personality for your site. Each direction comes with alternate color palettes you can tap to see it in a different light. Focus on which structure stops you, then play with the palettes to find the color mood that feels right.

DR. SHANNON HOURIGAN, PH.D. No. 01 ON THE WORK Relationships are about repair. I help parents and children find their way back to each other, one conversation at a time. We make mistakes. We repair them. That's what relationships are. — Dr. Shannon Hourigan, Ph.D. Read more →
Direction 1 · Of Four Color Field

The Rothko direction

After Mark Rothko, Agnes Martin, Brice Marden

Horizontal bands of warm, related neutrals stacked vertically. No representation, no decoration. The bands themselves carry the emotional weight. This is the kind of work that hangs in serious living rooms because it doesn’t compete with the room — it lets the room breathe around it.

For your site: color washes become section backgrounds. Serif headlines float over them. The visual restraint creates a contemplative quality — the design itself feels like an exhale.

Heading Canela
Body Untitled Sans
Palettes
Warm neutral
#F0E6D2
#E5D4B5
#C9A97E
#8B6F4E
#4A3829
Cool slate
#EDE9E3
#C4C0B8
#8E8A82
#56524C
#2C2926
Sage & earth
#EDE8E0
#C8CCBF
#7D8B72
#4A5A3E
#3A2E24
Deep navy
#E4E6EB
#B0B8C8
#5C6B85
#2E3A52
#141C2A
Coastal blue
#E8ECF0
#B8C8D4
#6889A0
#3A5A72
#1A2E3A
Deep teal
#E8EDEB
#A8C4BD
#4A8B7F
#2D5F56
#1A3530
Moss & vermillion
#EFF0E8
#C0C4A8
#6B7248
#3A4028
#8C2E1E

Tap any palette to preview this direction in a different color mood.

DR. SHANNON HOURIGAN, PH.D. № 01 I really listen. Every family is different. For the parents who've read the books, done the work, and still feel stuck. For the kids who need someone who takes them seriously. A practice built on presence. EDUCATION Harvard University FOCUS Pediatric Anxiety PRACTICE Brookline + Virtual PAGE 01
Direction 2 · Of Four Geometric Precision

The ordered direction

After Hilma af Klint, Sol LeWitt, Islamic geometric tradition

A single, intricate geometric mark used as a quiet anchor — not wallpaper, not pattern. The mark contains symmetry, order, and mathematical beauty. It echoes the kind of abstract pattern work you mentioned being drawn to: the tradition of art that is patterns rather than people.

For your site: a custom geometric mark sits near your name. Thin rule lines divide sections. The mark might appear once more, larger, as a section accent. Otherwise, the page is typography and whitespace. The pattern is restraint.

Heading GT Sectra
Body GT America
Palettes
Warm neutral
#EFE8DC
#D4C4B0
#A88860
#6B5842
#3A2819
Deep teal
#E8EDEB
#A8C4BD
#4A8B7F
#2D5F56
#1A3530
Charcoal & brass
#EDEAE6
#B5B0A8
#6B665E
#3D3935
#B5985A
Plum
#ECE8EC
#C4B4C4
#8A6A8A
#5C3A5C
#2C1A2C
Midnight
#E8E8ED
#B0B0C4
#5C5C82
#353560
#1A1A35
Moss & vermillion
#EFF0E8
#C0C4A8
#6B7248
#3A4028
#8C2E1E

Tap any palette to preview this direction in a different color mood.

SHANNON HOURIGAN, PH.D. i. You don't have to have it figured out. notes from the practice I want you to feel seen. Supported. Uplifted. The fact that you're even looking for help means you care — and your kids are lucky to have you. — written with care SH
Direction 3 · Of Four Ink & Gesture

The sumi-e direction

After Cy Twombly, Robert Motherwell, the sumi-e tradition

Single, intentional brush marks. Each stroke is a decision. Nothing decorative, nothing spare. This is the territory of modern abstract painting that lives in serious collections — deeply considered, completely confident, alive on the page in a way that digital design rarely manages.

For your site: custom hand-drawn brush marks become section accents. A single gestural element near your name. A small seal motif on the contact page. Everything else is typography on cream — the marks do all the visual work.

Heading Editorial New
Body Söhne
Palettes
Warm & red seal
#F6F1E6
#D8CFBE
#706860
#1A1612
#9C2D1F
Cool ink
#F0EDE8
#B8B4AD
#5C5854
#1A1918
#3D5A80
Earth & indigo
#F2EDE2
#D4C8B0
#8B7355
#2C2420
#2E3A5C
Moss & vermillion
#EFF0E8
#C0C4A8
#6B7248
#3A4028
#8C2E1E
Storm & ember
#E8E8EC
#A0A0B4
#4A4A6B
#1A1A28
#C47830
Deep teal
#E8EDEB
#A8C4BD
#4A8B7F
#2D5F56
#1A3530

Tap any palette to preview this direction in a different color mood.

DR. SHANNON HOURIGAN, PH.D. EST. 2014 · BROOKLINE ON THE WORK Relationships are about repair. We make mistakes. We repair them. That's what this work is about. PEDIATRIC PSYCHOLOGY ANXIETY · PARENTING · ADOLESCENCE
Direction 4 · Of Four Typographic

The display direction

After Massimo Vignelli, Herb Lubalin, the high-editorial tradition

When the typography is confident enough, nothing else is needed. This direction puts letterforms at the center of the design — headlines at extreme scale, generous letter-spacing, the negative space between characters becoming part of the composition. The art is in the type itself.

For your site: enormous display headings. Ivy Presto Display Thin at 140px or larger. One dramatic word per section. Tight, intentional line breaks. Body copy sits quietly underneath in a restrained sans. No decorative elements because the letterforms are already doing the work.

Heading Ivy Presto Display
Body Söhne Light
Palettes
Warm neutral
#F4F0E6
#E8E4DA
#C5BFA8
#8A8170
#3D3830
Pure cool
#EDEDEB
#D5D4D0
#A09E98
#5E5C58
#2A2928
Ink on cream
#F2F0EA
#D4D0C4
#807868
#2C2820
#0A0806
Aubergine
#EDE8EC
#C4B8C0
#7A5A6E
#4A2E42
#1E1218
Mineral
#EAECED
#BCC4C8
#6E8088
#3A4E56
#1A2428
Deep teal
#E8EDEB
#A8C4BD
#4A8B7F
#2D5F56
#1A3530
Moss & vermillion
#EFF0E8
#C0C4A8
#6B7248
#3A4028
#8C2E1E

Tap any palette to preview this direction in a different color mood.

Stillpoint · What's Next

Now: tell me what you see.

You don't have to pick one. Just tell me what catches you and what doesn't. The right direction is usually the one you keep coming back to without meaning to.

Questions Worth Answering
  • Which one would you happily live with on a wall?
  • Which one would you immediately take down?
  • Is there one that feels close but not quite right?
  • Does any of them remind you of somewhere you’ve been?
  • Which one would your most discerning client respect most?
What Comes Next
  • Tell me which direction pulls you — and which palette felt right (or close to right)
  • I refine the palette based on your reactions
  • I start building the real site against the locked direction
  • You see a first real look in about two weeks
  • One round of revisions, then we ship
— Evan
Stillpoint I make therapists look as good online as they are in the room.